Ian Riches is an Executive Director in the Global Automotive Practice at Strategy Analytics. He heads research teams that provide forecasts and analysis of automotive electronic systems, semiconductors and sensors on a worldwide basis. His areas of research include powertrain, chassis, safety, security and body applications – including high-growth areas such as hybrid and electric vehicles, advanced driver assistance systems and autonomous vehicles. Before joining Strategy Analytics, Ian spent two years as assistant editor of Automotive Engineer, the UK magazine published by the IMechE. He has also held the position of Press Officer/Technical Author for MTL, a safety-related electronic equipment manufacturing company. With over twenty years of analyst experience, he is one of the foremost industry analysts in the automotive electronics sector. Ian holds an MA in engineering from Cambridge University, UK, where he specialized in fluid dynamics, turbo-machinery and internal combustion engines.