HenryWoo Sang is an industrial research and business manager with careers at Xerox PARC (15yr), HPLabs (16yr), and founder of his own startup in the90’s. He specializes in helping technologists bring new technologies to the first market with an emphasis on customer discovery and co-innovation. Key technologies included life-like 3D systems, novel printing technologies, cosmetics color matching, product anti-counterfeiting, sub-dermal pharmaceutical injection, III-V semiconductors, and operations center scale vision systems. Since retiring in 2015, he coaches, advises, and consults for small companies ranging in technologies from novel materials, portable EEG, UI/UX software platforms, Ag tech, traffic management, and sensors using novel proteins. Since Fall 2019, he has worked with LAON people to formulate a strategy for entering the US market with their AI traffic technologies. US traffic opportunities show an exciting range of needs for products and services.