The Automotive Driver Monitoring Market: What’s Happening? Why? What’s the Opportunity?

As Vice President for the Global Automotive Practice, Ian Riches heads research teams that cover all aspects of core automotive electronic systems, semiconductors and sensors on a worldwide basis. Ian has always been passionate about cars - his parents joke that he was shouting Ford! Volkswagen! before he said Cat! or Dog!. His areas of research include powertrain, chassis, safety, security and body applications including high-growth areas such as hybrid and electric vehicles, advanced driver assistance systems and autonomous vehicles. Prior to joining Strategy Analytics, Ian spent two years working as assistant editor of Automotive Engineer, the UK magazine published by the IMechE. He has also held the position of Press Officer/Technical Author for MTL, a company that manufactures safety-related electronic equipment. With over twenty years of experience, he is one of the foremost industry analysts in the automotive electronics sector. Ian holds an MA in engineering from Cambridge University, UK, where he specialized in fluid dynamics, turbo-machinery and internal combustion engines.