Jack Narcotta is the Principal Analyst for Omdia’s smart home devices, smart speakers and smart displays research. He leverages more than 20 years of experience in strategic consulting, market analysis and competitive intelligence to advise a diverse range of clients competing in the smart home market. He specializes in analyzing emerging opportunities in the global smart home devices market and assessing the business models and routes to market within smart home service, solution and device ecosystems. He closely monitors market dynamics for more than 20 smart home device types in dozens of countries, as well as the consumer purchasing journey. He has written extensively on the challenges faced by and opportunities open to device brands, communications service providers, interactive security companies and the wider smart home industry.