Wil Florentino is a Sr. Segment Marketing Manager for Industrial Automation & IIoT in the Embedded Business Unit at Micron Technology, one of the world’s leading semiconductor companies. His role includes providing market intelligence and expertise in support of new product roadmap devices used in industrial verticals. Wil has over 20 years experience in embedded semiconductor technologies – including SoCs, FPGAs, microcontrollers, and memory – primarily focused on industrial applications.