Jayson Bethurem is responsible for marketing and business development at Flex Logix. Jayson spent six years at Xilinx as Senior Product Line Manager, where he was responsible for about a third of revenues. Before that he spent eight years at Avnet as FAE, showing customers how to use FPGAs to improve their products. Earlier, he worked at start-ups using FPGAs to design products. He has a BSEE from the University of Colorado, focusing on architecture, DSP and logic design, and is a distinguished graduate of Harvard’s Business Analytics Program.