Junko Yoshida is an independent technology and business journalist. She shares her reporting on Junko’s Tech Probe on Substack and with other publications. Junko has always been a “roving reporter” in the most literal sense. After 11 years at a Japanese consumer electronics company, Junko pursued a peripatetic journalism career, breaking stories, securing exclusives and filing incisive analyses from Tokyo, Silicon Valley, Paris, New York and China. Junko’s contacts and professional experience are global, multicultural and multilingual. She writes and speaks authoritatively on consumer electronics, automotive, semiconductors, emerging technologies, intellectual property and technology’s impact on people and society, with a deep understanding of the business strategies that companies employ to compete on a global scale. ‌‌During her three decades at EE Times, Junko rose from Tokyo correspondent to West Coast Bureau Chief, European Bureau Chief and Editor-in-Chief. She earned a reputation as an innovator, shepherding EE Times’ expansion into e-books.