Mark Hoopes joined Lattice Semiconductor in April 2020, and manages the Industrial and Automotive Segments. Mark brings more than 20 years of experience in various strategic roles for Software, Semi and Systems companies in IoT, Machine Learning, Video Networking & Compression. Mark also served key roles at Intel / Altera in Industrial & Embedded Strategy, and Strategy & Systems Planning/Vertical Market Management at Xilinx. Prior engineering roles include CTO office, Systems Architect, and Engineering Management at Video, Networking, and Compute systems companies. Mr. Hoopes holds a Bachelor’s in Computer Engineering from CSU Chico.