Rutger Vrijen is a Partner in McKinsey’s global Semiconductor and Advanced Electronics practice. He serves semiconductor and other advanced-electronics clients on a range of topics, including growth strategy and transformation, cross-border M&A, pricing excellence and supply-chain performance diagnostics and transformation, as well as effective, efficient product development. Previously, Rutger was at NXP Semiconductors, where he was Senior VP and Head of Strategy for Business Unit Security and Connectivity (~$4B annual revenues), and General Manager of the RFID Tagging business. In this role he oversaw the integration of Freescale Semiconductor ($40B merger). Early in his career, Rutger was a Staff Engineer at Sun Microsystems, where he led prototype development projects on UltraSPARC III processor performance and reliability. Rutger holds two patents and has published over 30 articles in leading scientific journals. He has a PhD in Physics from the University of Amsterdam and an MBA from Erasmus University Rotterdam.