‌With over 25 years of experience in the embedded hardware industry, Yair Siegel is a senior leader and strategist at Ceva—a leading provider of silicon and software intellectual property for various markets. His mission is to establish and maintain strong relationships with North American semiconductor companies and OEMs and enable them to leverage Ceva’s cutting-edge technology for their products and applications. His core competencies include business development and lead generation, product marketing and management, customer technical support and management and R & D project management. Yair has deep knowledge and expertise in edge AI, computer vision, wireless 5G, ORAN, satellite, NB-IoT, WiFi, Bluetooth, UWB and radar. He has successfully delivered multiple projects and solutions for automotive, smart home, mobile, AR/VR, drones, robotics and other consumer electronics markets. He is passionate about bringing innovation and value to Ceva’s customers and partners, and driving growth and excellence for Ceva.