Assaf Gad is the Chief Strategy Officer and General Manager at Intuition Robotics, focusing on bridging the gap between technology and real-world challenges, particularly for vulnerable populations. He is a seasoned product leader whose career is driven by a passion for creating innovative user experiences employing cutting-edge technology, creative problem-solving and business insight. With extensive experience in both hardware and software product development, Gad has led teams from ideation to market, emphasizing meaningful technology. He uses storytelling to connect technology with people, highlighting the interplay between user experience, innovation and consumer brands. Gad has a history of pioneering new user experiences. At N-trig, he introduced digital writing technologies that led to its acquisition by Microsoft for the Surface portfolio. At PointGrab, he integrated computer vision solutions into devices from Samsung, TCL Technology and Lenovo. Prior to Intuition Robotics, he led marketing and strategic partnerships at Audioburst and mentored start-ups at the Techstars Barclays Accelerator in Tel Aviv. He also held leadership roles at Powermat Technologies, Modu Mobile and Telmap (acquired by Intel). Gad holds a BSc in Computer Science from Reichman University (formerly the Interdisciplinary Center Herzliya).